Digital Marketing Executive

We are looking for an experienced and result-driven Digital Marketing Executive to join our marketing team! As a Digital Marketing Executive at our company, you will be solely responsible for setting up, implementing and managing the company's digital marketing strategy. We expect you to have experience a big passion for digital marketing technologies and a keen interest in trends.

Primary Responsibilities:

• Develop a digital marketing strategy & program for the company & products.
• Plan and execute all web, SEO/SEM, database marketing, email, and social media plans.
• Develop a prioritized calendar supporting the annual business plans, with digital campaigns that are aligned with the overall brand/product campaigns.
• Plan and monitor the ongoing company presence on social media (LinkedIn, IG, Twitter, Facebook, YouTube etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Plan, develop, & execute effective lead-generation campaigns through digital platforms.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Work with the creative agency to publish Blogs.
• Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, website upkeep, and KPI tracking.
• Provide creative ideas for content marketing and updating the website
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). Leverage Digital Data Analytics to advise on key Digital Marketing priorities.
• Respond to customer enquiries received through any digital channels.
• Review technologies and explore new developments in the digital landscape.
• Work closely with cross-functional teams across Product, IT, regulatory and legal to ensure DM activities occur within the ambit of processes and regulations.

Qualification and Experience

• Bachelor's degree or equivalent in Digital Marketing, Business, Marketing, journalism, public relations or related field
• Experience of minimum 3 years in the domain.
• Proven experience in digital marketing in an agency, B2B IT or telecom companies.
• Expert in SEO, Website management, Performance Marketing
• Understanding of the principles of design for digital communications
• Experience in engaging with reputed digital marketing agencies.
• Expertise in Blogging.
• Paid Advertising experience using FB/Google or any other platforms.

TECHNICAL SKILLS

• Expert in digital marketing tools like Google Analytics, Search Console, Google Trends, Tag Manager, Grammarly, Uber Suggest, TubeBuddy, Canva, ZOHO CRM, Email Marketing platforms, etc.
• Basic knowledge of HTML, Python, & R – programming is an added advantage.
• Working knowledge of Microsoft Office.